Reshaping the beauty industry and striving to create an environment where people want to come to time and again.
Mortar and Milk’s goal
To reshape the beauty industry by targeting how they measure progress and by creating a trusted E-COMMERCE WEBSITE environment. Seeking to be a beauty concept store that creates lasting relationships with its customers.
We aim to look at selling to customers in a different way. With the use of well-trained sales staff and 2D camera technology, our customers will receive measurable results and avoid being sold products that either doesn’t work for them or are particularly bad for their skin. The goal is to change the way products are prescribed, and to customise each client’s skin journey.
The unique concept store will be led by a trained aesthetician and all remaining sales staff will either be facialists or go through an internal skin education programme. They do this so that genuine customer concerns can be dealt with properly. Each facialist on staff will work part time in the treatment rooms, and part time on the sales floor. This means that their retail department will always have at least one trained therapist on the floor.
Mortar and Milk E-COMMERCE WEBSITE
We were asked to design, build and launch a fully responsive bespoke, E-Commerce website for Mortar and Milk based in Fulham.
After meeting with Pam and Nick, the founders of Mortar and Milk. We fully understand the vision they had for Mortar and Milk. We were then able to go ahead and produced a full set of wireframes for the desktop and mobile versions of the complete site, which focus on figuring out a layout and content placement and solving navigation and functionality problems in a format that is easy to adjust.
Mortar and Milk wireframe for desktop.
After wireframes have been discussed and agreed on a full set of visuals were produced and presented to Mortar And Milk for approval. Approval was given to go ahead and developed a full responsive bespoke E-commerce Website.
The design reflects Mortar and Milks core brand values.
To create a beauty retail/treatment concept store that rivals the competition, gives bespoke service, combines high street brands with cosmeceuticals, provides in depth analysis and treatments and that also caters to men through the creation of a ‘man cave’, filled with male products. The Mortar and Milk environment will be created based on making one feel ‘at home’ as though you are walking into cozy place, rather than just a retail store. The ‘at home’ experience will be felt 360 with our consultants, sales staff, store design, and over all ambiance. When you walk in, you know you are in trusting hands.
We strive to create an environment where people want to come to time and again, but will also learn about skin through inner and outer skin nutrition.
The website focuses on four distinct areas
Mortar and Milk Treatments
Bespoke skin analysis service, custom building clients skincare routine with the use of a Visia (or the like) machine, allowing for ongoing skincare analysis.
Create a drop-in/appointment LED light therapy service for skin rejuvenation and acne treatment.
Create a bespoke service for men’s treatments, including a section of the store dedicated to men’s products.
Mortar and Milk Store
The store will stock a collection of products and brands that will not overwhelm the clients with too many choices. The offering will cover everything cosmeceuticals to organic skincare lines to high street brands.
Mortar and Milk Magazine
Create an area (replacing the blog ) with a Magazine feel that offers the user all the latest industry news, stories, links, new products, tips and much more.
Mortar and Milk Events
Create regular pop-up events with visiting makeup artists, estheticians, nutritional consultants, and barbers.
A Unique Icon set was developed for Mortar and Milk and A small colour palette was created.
The Mortar and Milk E-commerce Website, a bespoke built theme. Using WordPress and WooCommerce platforms giving the client full control over their content and products.